+44 7906 652882 [email protected]
WELCOME TO

ENCYCLO
MEDIA

Encyclomedia exists to help companies improve their media performance. We act as your Chief Media Officer, finding you the best path through today’s complex media landscape. We clarify, simplify and make media easier to manage, providing the specialist expertise needed to adopt the right media strategy, measure and manage effectiveness and achieve operational efficiencies.

We act as a subject matter expert, orchestrating client needs and helping select the right external partners to deliver short and long-term needs.

The result is better business results through the improved effectiveness and efficiency of your marketing investment and its infrastructure.

”    

Strategy

ACCOUNTABILITY & TRANSPARENCY

VERIFICATION




Helping you make the right content and channel choices and putting in place the right operational resources internally and externally. Allowing you to make decisions on the right criteria by ensuring effective measuring systems are in place. Holding your suppliers to account, making sure that all aspects of an agreed contract are delivered, from people, to systems, to data and money.
WELCOME TO

ENCYCLO
MEDIA

Encyclomedia exists to help companies improve their media performance. We act as your Chief Media Officer, finding you the best path through today’s complex media landscape. We clarify, simplify and make media easier to manage, providing the specialist expertise needed to adopt the right media strategy, measure and manage effectiveness and achieve operational efficiencies.

We act as a subject matter expert, orchestrating client needs and helping select the right external partners to deliver short and long-term needs.

The result is better business results through the improved effectiveness and efficiency of your marketing investment and its infrastructure.

”    

STRATEGY


Helping you make the right content and channel choices and putting in place the right operational resources internally and externally.

ACCOUNTABILITY & TRANSPARENCY


Allowing you to make decisions on the right criteria by ensuring effective measuring systems are in place.

VERIFICATION


Holding your suppliers to account, making sure that all aspects of an agreed contract are delivered, from people, to systems, to data and money.

STRATEGY

Media today is complex. Multiple channels each need nurturing but integrated planning, implementation and analysis are crucial, too. Data is plentiful but fragmented, often misleading.

Accountability and transparency are no longer luxuries, so management of internal and external resources takes real effort and time.

Encyclomedia will act as the advertiser’s in-sourced media experts, orchestrating the advertiser’s needs as they arise, providing the architecture for the resource base.

Encyclomedia will then source the necessary expertise from the wide range of specialists needs, bringing in outside help as needed.

Think of Encyclomedia as the orchestrator for your media needs.

Many advertisers don’t have senior staff dedicated to media management (a ‘Chief Media Officer’) but need someone to take care of media needs, from high-level strategy to technology and data, all the way through to the final clauses in contracts.

”    

ACCOUNTABILITY & TRANSPARENCY

Planning for effectiveness is no longer a luxury, and it has to be rooted in evidence.

We will work with you and your chosen partners to ensure that media performance is measured with the most relevant and leading techniques, with attribution as a core component and improvement as the key objective.

Encyclomedia will ensure that you have a transparent way of working, with full visibility over data and money.

We will help you structure the right relationships and contracts to ensure aligned commercial interests and incentives.

The result is better media performance, better relationships and better business governance.

Transparency is critical to accountability. Without access to the right inputs, outputs can’t be trusted.

”    

VERIFICATION

Accountability and transparency cannot be taken for granted, and having the right contracts is now essential.

Encyclomedia will ensure you have the right contracts which are delivered in full, encompassing data, money, measurement, manpower and service outputs.

Effective media stewardship is now on the agenda. Encyclomedia will help you achieve it.

”    

NICK MANNING

Nick specialises in all aspects of media, with a track-record of success across strategy, planning, buying, data, technology, measurement, as well as the contractual and financial rigour that today’s advertisers need.

Nick spent 27 years in media agencies, having founded Manning Gottlieb OMD. He was CEO of OMD UK Group prior to joining Ebiquity in 2007.

Nick helped Ebiquity expand to a network of 18 offices across the world, and from $15m of revenues to $100m. He led the Ebiquity team on the ANA Media Transparency initiative in 2016 that has transformed the level of media stewardship throughout the world.

In January 2018 he established Encyclomedia to provide advertisers with independent support in all aspects of media, with the aim of bringing new standards of accountability and transparency to today’s complex industry.

Nick is a frequent and sought-after author, speaker and commentator on media industry affairs.

Nick Manning

Nick Manning

Position

Nick specialises in all aspects of media, with a track-record of success across strategy, planning, buying, data, technology, measurement, as well as the contractual and financial rigour that today’s advertisers need.

Nick spent 27 years in media agencies, having founded Manning Gottlieb OMD. He was CEO of OMD UK Group prior to joining Ebiquity in 2007.

Nick helped Ebiquity expand to a network of 18 offices across the world, and from $15m of revenues to $100m. He led the Ebiquity team on the ANA Media Transparency initiative in 2016 that has transformed the level of media stewardship throughout the world.

In January 2018 he established Encyclomedia to provide advertisers with independent support in all aspects of media, with the aim of bringing new standards of accountability and transparency to today’s complex industry.

Nick is a frequent and sought-after author, speaker and commentator on media industry affairs.